I write after over an hour of my time has been taken away from me and it is all my fault!
I signed up to Yell.com over the weekend thinking it would be good to be listed there also … just in terms of increasing one’s visibility. I knew they offered Marketing services but I knew I did not wish to pay for them … at least, not at this moment in time.
I spoke to an exceedingly nice Yell.com representative and I knew he was trying to sell me the services … he went through SEO information (most of which I knew already … some of which I did not) … he showed me how he had managed to make a driving school appear very high on the Google results pages and that he would advise all business to do that … which of course I agreed to in principle but explained that I did not feel I was in a position to do that yet.
I should have been firmed and just said … thank you but I am really busy at the moment and do not have the freedom to spend much on marketing at this moment in time … but I let him finish his pre-planned sales pitch which was getting longer and longer.
Upshot of which … he offered me a £49+VAT pcm package that would have taken care of my Facebook and Twitter feeds and got me listed highly … when I said that was just out of my reach, he then suggested the “cheaper” £24+VAT pcm package that improved your listing and gave you control over the reviews people left for you on their site.
I explained that I was not in a position to pay that yet as I am still finding my feet but that I would look into it a few months down the line. I then asked what I needed to do to be listed (before he rang off) and he informed me that I had already been listed but that he did not think I would ever be found … and I am sure he is right as I just searched for my name in Reading in the Yell.com search engine and I think I appeared on page 7 of 10 or some such thing. However, if you type in “Secretarial Services” and “Reading” I appear on the first page … which he did not tell me.
I am sure their service really is useful, but I prefer to build trust slowly and steadily.
So here is my warning: when you sign up for them, expect a call but do not assume the call is to approve your listing as they suggest, but know that your listing is probably already active and they are just calling to sell you their services … which you might be able to afford, but I cannot pay than much and commit to a 12month DD contract when I do not even know whether there is a place for me in the area.
I hope this is not a repeat of information already on the forum, but I could not find anyone speaking about this in the cursory search I did just now.
Sincerely hope it helps some of you out there.
All the best,
PS: just realised I did not do a good enough search … ie not simply rely on the selected posts that appears at the side of the “new post” when typing in the title, but since it is worth repeating … I have decided to keep the post … sorry!)