We’re in the process of data collection for the UK VA Survey, but certainly the effectiveness of social media for virtual assistants is something we monitor annually. Last year the top social media marketing methods were:
And no one chose twitter as their most effective way of getting new business…Having said that, Referrals/Word of mouth remains top swiftly followed by Face to Face networking. Even if you add all the forms of social media together, it still doesn’t beat those two.
What I would say, this massively depends on who your target market is and where they hang out… So for my business, I never get any leads from social media or face to face networking because my clients tend to be time poor and not spending any time on those platforms, but I do get great referrals and fantastic results from SEO - so that’s where I focus my efforts.
Occasionally I get told LinkedIn has changed how it works and convinced to do a spree on it… I never get particularly worthwhile ROI because I can get business so much quicker just doing the SEO/asking for referrals from my existing network.
So definitely monitor what results you get.