We’ve had ducks in a row, and elephants in the room, and ticked boxes, blue sky thinking, impacts and outcomes, deliverables and drivers and even envelopes, but I have now heard the phrase “reach out” three times in a month, as in “I will reach out to Janet to schedule an appointment”. I think they mean contact, email, get in touch with, phone or whatever. Am I the only one who thinks ‘reach out’ is what you do to someone in need?
Is this a new example of management-speak or have I not been listening carefully enough recently? Where on earth did this come from?