Thanks, Caroline, for your recent email highlighting SVA blogs. I starting reading one and diverted into another about protecting your brand. I admit it’s ages since I thought about this and I had forgotten about Copyscape,so I did a check. Oh yes, a virtual business, of two people, has lifted 92 words (12%) of my page on pricing, and paraphrased other parts of my text. (I’ve successfully found their full names and addresses via LinkedIn and Companies House.)
I realise I’ve taken my eye off the ball here during the last few years of heavy workload. I am sure I used to have a copyright notice on each page but in my site refresh a year ago this seems to have been lost - I hadn’t noticed. It’s years since I spotted something similar on my previous site and wrote to the person concerned (and I can’t even remember how it ended, so much water having flowed under the bridge since then).
I just wanted to check how the forum sees this. Do you agree that the copying verbatim of 12% of a page (and my ideas) are worth following up, or was Caroline’s original blog more related to taking bigger chunks or whole pages of text? I note the reference to the affect on Google rankings. I don’t want to go overboard on this, partly because there are only a certain number of ways of describing similar businesses, but this is definitely copied from or based on what I wrote, minus my references (eg the SVA survey) and acknowledgement footnotes, and a link to someone else’s article on a relevant topic. Whilst imitation may be the sincerest form of flattery, I am unhappy that they didn’t even ask. Thought I’d ask you all for your thoughts.