Marketing mindset


#1

Hi all,

Thinking back to when you first started working as a VA (and likely having been in employment before), what have you all found most difficult about having to do your own marketing and getting into a “marketing mindset”?

I have gained a few referrals and leads through people I have previously worked with but I now also want to approach people I have prospected before. This is perhaps the most difficult aspect of running my own business to me although I am an introvert so it may come much easier to others.

I’m also working on increasing my social media presence but I think the most reliable way to gain the clients that I really love to work with is still a more direct approach.

I’d love to know people’s opinions and tips on how to approach marketing and getting into the right mindset!

Best wishes,

Julian


#2

I think loads of VAs struggle with this Julian - in fact, when we did a straw poll @ the VA Conference at ExCel recently in London, most VAs were only following up active leads a couple of times…

My mindset has always been that I can really help people with their businesses, so it’s welcome that I’m telling them they need a VA! It doesn’t necessarily need to be super sales-y either…
So for example:

Generally start with who your target is, where they hang out, what they do, what drives them. This book was recommended to me when I started and I still recommend it to others today:


#3

Thanks for this Caroline. That is definitely the mindset I need to get into. I have a list of prospects whose businesses I am really interested in and I think I would love working with them!

That book looks really interesting, I will read that next.

A shame I couldn’t make this year’s VA Conference, looked like a great event.


#4

Hi Julian,

I found the best way of getting clients is by face to face networking. Now I know this is extremely daunting (especially as you’re an introvert like myself!) but I personally enjoy getting to know someone I’m working although I know as ‘virtual’ we can work with anyone anywhere!


#5

Hi Karen,

I can see the appeal of that. I have already joined my local chamber of commerce and I’m attending events there frequently. I guess the trick is not to spread yourself to thin and be patient!


#6

That’s great Julian. It’s a case of being patient and finding groups that resonate with you. It can be a slow burn but I like the relationship side of things.


#7

Interestingly, a number of self-proclaimed introverts I know are really fantastic social media marketeers. I guess it’s about being able to control the flow of info and not being drained by having to interact in the office all the time.


#8

True, it is definitely easier for me this way than being in an office and interacting with people all day! I knew there would be challenges going into this but I’m loving it so far…